Five Hot Tips In Building A Great Crowdfunding Team!
Great crowdfunding comes through great team building. Just as no great business has ever reached its achievements without a great team. No crowdfunding campaign has ever raised a significant amount of money without building a solid dedicated crowdfunding team
The most important factor in a successful crowdfunding campaign is the dedication of the crowdfunding team. Your first assignment to raise a significant amount of money is to build a small army of dedicated individuals who believe in, and are willing to sacrifice themselves to reach the campaign goal.
# 1, Great Team Management.
A team should be between five and ten people with each team having its own team manager. Each team member should have a specific agreed financial goal to reach. The joint sum of all the team members should equal the total campaign goal amount. It is very important that the amounts undertaken by the team members are realistic. Team members are much more energetic about crowdfunding when the personal goal amount is feasible.
This process allows the campaign manager to demand accountability from each of his team managers. The team managers will be able to hold each volunteer accountable for his pledged crowdfunding amount. Each volunteer will reach out to his/her social media circles and express in his own words why this campaign is important to them.
Remember people give to people, not to organizations. When the volunteer shares his personal story of what this program did for him the message will resonate and will surely produce donations.
# 2, Maintain A Healthy Dialogue With Your Team Members!
Team members should have a healthy dialogue with their team manager in order to discuss any difficulties they might be having. For instance, a team member might want to put in the time and effort but is struggling with certain challenges. A good team manager should find out what the challenges are and look for solutions together with the team member.
# 3, Find Your Rainmaker.
Another tip for team managers is to try to sniff out potential team overachievers. In my crowdfunding experience, I have always found one or two people that represent a disproportionate amount of the income. It is the team leaders’ responsibility to encourage these overachievers and supply them with whatever support system they need in order to assist them to reach their potential. Some people have magnetic personalities that people just can not say no to. Good team managers have a sense of recognizing a crowdfunding rainmaker.
# 4, Maintain a Positive Crowdfunding Environment.
It is important that each team manager maintain a positive crowdfunding environment at all times. Many times during a busy crowdfunding campaign team members get caught up in the competition between team members and this could lead to ill feelings. Team managers should encourage success and make sure that all team member’s positive efforts are shown proper appreciation.
A great campaign leader invests a lot of time and effort in creating such an amazing positive crowdfunding environment that the volunteers count down the days to the next campaign.
#5, Provide Your Team With Social Media Experts.
Your team members can provide you with a treasure chest of Crowdfunding resources. It is paramount that there is a professional social media team on board ready to tap into the wealth of resources. They should have the skills and talents that can help you convert your newfound resources into donations. An example of this could be a heartwarming personal story that encapsulates the very essence of why the funds are needed. This story should be professionally documented in the most authentic and professional manner and shared all on all of the team member’s social media channels.
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